Google removes Auction Insights from Looker Studio
Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23.
Why we care. Auction Insights p...
Google introduces YouTube creator-based audience targeting
Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns.
Previously, advertisers could...
Google adds generative AI insights, shopping ad campaign goals
Google today introduced four updates meant to help retailers ahead of the holiday shopping season.
Key updates:
Shopping trends insights. You can now access real-time shopping trends in Google...
What is ASO? 7 fundamentals to app store optimization
With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle.
A strong app store optimizat...
From dysfunction to high performance: A model for agency success
Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded.
Agency teams include executive leadership...
