August, 2024

August, 2024

What 54 Google Ads experiments taught me about lead gen
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting ...

Cox Brags It Spies On Users With Device Microphones To Sell Targeted Ads, But It’s Not Clear They Actually Can
For years, the cable industry has dreamed of a future where they could use your cable box to actively track your every behavior using cameras and microphones and then monetize the data. At one point�...

Infinaeon Becomes Most Promising Presale as Polygon Price Action Disappoints Bulls
The Polygon (MATIC) price has been struggling to reverse its downtrend ever since it crashed from its all-time high following the 2021 bull run. The growing impact of the Infinaeon project on the laye...

El Salvador’s Bitcoin bet reaps $265M profit, bolsters financial inclusion
El Salvador’s President Nayib Bukele revealed that the country has gained about $265 million after adopting Bitcoin as a reserve asset and legal tender. Bukele shared that El Salvador has invested $...

Crypto scammers ditch Ponzi schemes for emotionally manipulative scams, says Chainalysis
Crypto scammers are shifting from large-scale Ponzi schemes to more focused strategies like emotionally manipulative pig butchering, work-from-home scams, drainers, and address poisoning, blockchain a...

Binance and Bybit tease possible Solana liquid staking products
Crypto exchanges Binance and Bybit have hinted at launching a new Solana-related product, sparking speculation that they may enter the Solana liquid staking market. On Aug. 29, Binance’s official X ...

Polymarket vs BET: How crypto prediction markets differ in handling betting outcomes
Polymarket and BET are two crypto prediction markets gaining significant attention. Each leverages blockchain technology to offer unique features and user experiences. Polymarket has accrued over $750...

Bitwise CIO Matt Hougan Says ‘Unexpected Crises’ To Happen to Bitcoin (BTC) – Here’s What He Means
The chief investment officer of crypto asset management firm Bitwise says that Bitcoin (BTC) will be hit with an unexpected crisis. In a new interview on the Insightful Investor YouTube channel, Bitwi...

Inside the Stream: Box Office Plummets, Ad Experience Matters, Netflix’s Bundling Angle
Memorial Day weekend was a disaster for Hollywood, with approximately $128 million in box office, down 36% from 2023’s total, and the worst in decades. There are some specific reasons, such as the...

The state of ad creative: The evolution of production and optimization in the age of AI and automation
This State of the Industry report, sponsored by Celtra, explores how brands and agencies produce and optimize creative digital campaigns to drive performance. Across the digital media landscape, ma...

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B&T Television

November