Google phases out Smart Campaigns in favor of Performance Max
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns.
Why we care. This shift impacts advertisers using Google’s simplified campaign m...
Advanced analytics techniques to measure PPC
I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement.
I’ve been in digital marketing ...
Google gives new look for trending now section of Google Trends
Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface.
What you see. This...
Generative AI tactics, tools and insights from the experts
From TDM Studios and SMX Advanced, it was Prompt and Circumstance live, a fun and interactive live game show modeled on NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.”
This one-of-...
Metaplanet looks to raise $70 million to bolster Bitcoin holdings
Bitcoin investment firm Metaplanet is set to raise ¥10.08 billion (approximately $70 million) by offering its 11th series of stock acquisition rights to all common shareholders.
In an Aug. 6 statemen...
Ronin Network hit by $9.85M exploit but RON token surges 11%
Ronin Network co-founder Aleksander Larsen announced that the Ethereum sidechain has been temporarily paused to investigate a potential Maximal Extractable Value (MEV) exploit.
On Aug. 6, blockchain s...
