August, 2024

August, 2024

Google phases out Smart Campaigns in favor of Performance Max
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign m...

Advanced analytics techniques to measure PPC
I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing ...

Google gives new look for trending now section of Google Trends
Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface. What you see. This...

Generative AI tactics, tools and insights from the experts
From TDM Studios and SMX Advanced, it was Prompt and Circumstance live, a fun and interactive live game show modeled on NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.” This one-of-...

Push notifications: The secret weapon for SEO and revenue growth by RollerAds
AI may be getting all the hype and attention right now in SEO, but push notifications remain a proven and effective tool. At RollerAds, we’ve been working with push notifications since 2019, ...

6th Circuit Temporarily Puts Net Neutrality On Ice As The Post-Chevron GOP Assault On The Regulatory State Accelerates
We recently noted how the telecom industry, with the help of the recent Chevron ruling, was gearing up to deliver what it hoped would be the killing blow to popular net neutrality protections (read: ...

As ETH Plunges Below $3,000, AI Blended Meme Coin Raboo Outshines Rival Popcat With Remarkable Action
Ethereum’s price drops below $3,000, setting off alarm bells among investors. However, amidst this downturn and market volatility, Raboo ($RABT), an AI-powered meme coin, is making waves by outshini...

Metaplanet looks to raise $70 million to bolster Bitcoin holdings
Bitcoin investment firm Metaplanet is set to raise ¥10.08 billion (approximately $70 million) by offering its 11th series of stock acquisition rights to all common shareholders. In an Aug. 6 statemen...

Ronin Network hit by $9.85M exploit but RON token surges 11%
Ronin Network co-founder Aleksander Larsen announced that the Ethereum sidechain has been temporarily paused to investigate a potential Maximal Extractable Value (MEV) exploit. On Aug. 6, blockchain s...

Bitcoin futures open interest sees largest drop in a year amid market volatility
Quick Take On Aug. 5, global markets experienced wild volatility, prompting a detailed assessment of trading volumes to gauge the impact. A key measure was futures open interest, representing the tota...

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B&T Television

November