How to succeed in the era of AI-driven search advertising
Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization.
With the rise of LLMs as an alternativ...
Evaluating technical SEO data: Key segmentation approaches
When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl).
I presented on thi...
Market braces for rate cuts as Fed’s Quantitative Tightening slows
Quick Take
FRED shows that the Federal Reserve’s balance sheet continues to experience gradual quantitative tightening (QT), with a negligible $3.1 billion decline, bringing the total to $7.2 trilli...
OKX CEO warns users about Tornado Cash compliance risks
OKX CEO Star Xu has warned users about the risks of interacting with the sanctioned crypto mixer Tornado Cash.
In an Aug. 9 statement via the social media platform X (formerly Twitter), Xu stated that...
