August, 2024

August, 2024

Google introduces YouTube creator-based audience targeting
Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could...

Google adds generative AI insights, shopping ad campaign goals
Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google...

What is ASO? 7 fundamentals to app store optimization
With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimizat...

From dysfunction to high performance: A model for agency success
Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership...

Lionsgate Marketing Consultant Built Movie Trailer Filled With AI Generated Fake Movie Reviews Of Old Films
I’ll admit, when I’ve been able to witness some of the fuckery around the use of artificial intelligence in stupid ways, some part of me has always gotten some amusement at those being fooled. I�...

School President Throws Library Dean Under The Bus After Florida College’s LGBTQ-Books-In-A-Dumpster Dumpster Fire
The fallout came fast and hard for New College of Florida and its administrators after multiple videos were posted of books dealing mainly with sexual identity and race found filling a dumpster behind...

Techdirt Podcast Episode 401: How Fact Checking Fails
There’s been plenty of conversation over the past decade about how unprepared the mainstream media was for the shifts that have happened in politics and political discourse, especially when it come...

Musk To X Employees: Impress Me For Your Stock Options
Elon sure seems to enjoy making employees humiliate themselves on his behalf. After massively overpaying for Twitter, firing most of the staff, and then making bad decision after bad decision, Elon di...

Oklahoma Gov’t Revokes License Of Teacher Who Dared To Push Back Against State’s Censors
More and more politicians have decided the only way to make America great is to abandon the things that made America great in the first place. The free and open exchange of ideas is getting shut down....

In YOLO Ruling, Ninth Circuit Cracks Open Pandora’s Box For Section 230
The Ninth Circuit appeals court seems to have figured out the best way to “reform” Section 230: by pretending it doesn’t apply to some stuff that the judges there just randomly decide it doesn�...

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B&T Television

August