Google under investigation in Italy over user consent practices
Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling.
Why it matters. This probe highlights growing scrutiny of Google and the data p...
Survey: Search marketers less happy with their jobs vs. last year
Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey.
Why we care. Search marketing continues to be a rewarding career. Howev...
AI and Google advertising: What’s next?
AI is impacting every aspect of Google, including SEO and Google Ads.
In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. It’s a gre...
3 ways to add a human touch to AI-generated content
Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use.
This is a recipe for disaster.
AI offers unparal...
Baidu vs. Google: Navigating the SEO landscape in 2024
SEO strategies that work for Google may not always translate directly to success on Baidu, China’s dominant search engine.
As businesses increasingly look to tap into the massive Chinese market...
How Elon Musk Came to Support Trump and the GOP
The world’s richest man, once deeply skeptical of Donald J. Trump, has now endorsed him and has emerged as a central character in the presidential race....
Carlos Espina is a One-Man Telemundo on TikTok
Carlos Espina is among a new kind of social media personalities whom politicians, especially those in the Biden White House, view as modern-day broadcasters....