April, 2025

April, 2025

More brands are blending deterministic and probabilistic data for hybrid targeting approaches
Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it as a potential solution to addressability concerns. It’s the latest instal...

Media Briefing: Apple News ad monetization still ‘abysmal’ for some
This week’s Media Briefing looks at why publishers are disappointed by Apple News advertising revenue, considering how happy they are with the eyeballs their content is reaching on the platform. ...

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) fi...

‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s perception of them, be it positive or negative, perception of their brand often...

Intel’s New CEO Vows to Reform Outdated Development Model
Intel’s new CEO, Lip-Bu Tan, is clear-eyed about the chipmaker’s many problems and the tough road ahead as he engineers a turnaround to revive this legendary Silicon Valley company. “This is an...

UK Business Confidence Rebound Continues – Report
Business confidence in the United Kingdom remained robust at 49% in March, maintaining its highest level since August 2024, according to Lloyds Business Barometer. This sustained high was driven by a ...

Digital Commerce Platform Temu Expands Partnership with Fintech Adyen
Adyen (ADYEN:AMS), the financial technology platform for various companies, announced its expanded partnership with Temu, the global e-commerce platform that connects consumers with various merchandis...

The STABLE Act Approved by House Financial Services Committee
Following markup, the STABLE Act was approved by the House Financial Services Committee. The legislation provides rules for issuers of stablecoins. The STABLE Act passed through the Committee markup h...

Wealthtech Allfunds Unveils New Portfolio Management Tool
Allfunds (AMS: ALLFG), the WealthTech partner for the wealth and asset management industries with more than €1.5 trillion assets under administration across Mutual Funds, Alternative Assets and ETPs...

Can I interest you in an app that tracks your driving behavior?
Smartphone apps that track our driving behavior may be the key to safer road conditions. The AAA Foundation for Traffic Safety just published a study that found that using smartphone apps to mo...

April

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April