MIT's Luminoso Claims It's Cracked the Code on Text Mining

A lawn care company recently discovered that people in New England were talking about their product, but mostly in relation to deals and rebates. Meanwhile, customers in Colorado seemed to be obsessed with how the brand's products killed bugs.

Such insights were gleaned using technology from Luminoso, a startup hatched from MIT's Media Lab that is officially launching this month. Luminoso's not the only company analyzing text on the Internet in order to mine such relationships, but it claims its technology is a quantum leap over competitors like Lexalytics, Crimson Hexagon and Clarabridge

How? Read more...