Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

As we slide into the last month of 2024 and the beginning of the end of the fiscal fourth quarter, it appears the haves of the agency holding company world will continue to have, and the have-nots will do their best to stiff-upper-lip it, with hopes to change their trajectories for the better in 2025.

In many ways, the holding companies are not unlike sports teams — when you have momentum and mojo from winning a few pitches in a row, it feeds a confidence to win even more. And today, Publicis and Omnicom are the Cleveland Cavaliers and Detroit Lions of the agency world. (What’s going on with this Midwest mojo?) Seemingly they’re unstoppable — for now.

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