Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

As generative AI moves from shiny new object to table stakes across the media agency landscape – in fact across the entire media and marketing world – some agencies are putting it to valuable use in varying disciplines. Every holding company has either appointed an AI czar or formed units that harness generative AI powers to advance creative efforts. 

Brandtech Group’s Jellyfish digital marketing agency has chosen to build generative AI tools to help advance search and SEO — drilling deeply into agentic efforts on behalf of clients. Although some of the tools go beyond just Jellyfish — Brandtech Group’s purchase of Pencil is just one of the many acquisitions the anti-holdco has made. 

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