Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns

The Trade Desk’s commercial results have stabilized following its earnings miss in February. But transparency concerns among media buyers over its programmatic supply chain products are proving persistent.

In recent months the company’s OpenPath product has become a focal point for media agency skeptics, Digiday has learned. 

Several U.S. media buyers explained that, following investigations into the overall cost of the product to their clients, they had pulled or paused investment from OpenPath.

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