Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic

This week’s Media Briefing looks at the role Apple News+ plays in publishers’ audience and revenue ambitions. Execs told Digiday they are seeing continued growth in engagement — and therefore revenue — on the platform, which is a welcome change from the unstable referral traffic ecosystem.

• Apple News+ is a “growing” source of audience and revenue

• The LA Times pulls AI bias meter, The Wall Street Journal reorganizes tech coverage and more

Publishers are feeling quietly optimistic about Apple’s latest efforts to develop its news subscription product.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.