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Media Briefing: The pros and cons of different AI revenue models for publishers

DATE POSTED:April 10, 2025

For this week’s Media Briefing, we’ve put together a list of some of the different AI revenue models that publishers are signing — including ad revenue share deals and content usage fees — and the pros and cons of each.

  • Pros and cons of AI revenue models for publishers
  • BBC upset about source attribution in news services, The Washington Post weighs micropayments and more.
Pros and cons of AI revenue models

About this time last year, content licensing deals between publishers and AI tech companies like OpenAI and Microsoft were kicking off. Since then, newer entrants like ProRata.AI and Tollbits have started to catch publishers’ attention and signed new deals, in the hopes that they will bring in revenue from ads, subscriptions and content usage fees.

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