Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet

The Media Briefing this week features an interview with the Financial Times’ Fiona Spooner, managing director of the FT’s Consumer Revenue Group, on how their AI-powered paywall has led to an increase in key subscription metrics like average revenue per user and lifetime value — even though it hasn’t led to more conversions yet.

• How the FT is using AI technology to boost its paywall and improve ARPU and LTV
• The Wall Street Journal’s newsroom restructuring, ABC News’ union win protecting jobs against generative AI and more.

The Financial Times’s months-old AI-powered paywall has helped improve key subscription business metrics, such as average revenue per user and lifetime value, according to Fiona Spooner, Managing Director of the FT’s Consumer Revenue Group.

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