Master the Balance: Refreshing Ads Without Hurting SEO in 2026

The digital landscape of 2026 is unforgiving. Publishers are facing a challenging situation due to the emergence of AI-driven search and Google’s unwavering emphasis on “Interaction to Next Paint” (INP). You need ad revenue to keep the lights on, but one heavy, layout-shifting ad script can send your search rankings into a tailspin. Many site […]