LGBTQ+ sports site Outsports grows revenue and audience by over 50% under new ownership

Many LGBTQ+ publishers saw a slowdown in ad spend earlier this year, but one publisher is emerging as an outlier, thanks to new ownership, more sales resources and its focus on sports coverage.

Vox Media sold Outsports, which covers LGBTQ+ athletes, to Q.Digital last March in an “acqui-hire” deal (a non-cash transaction where Q.Digital took over Outsports’ operations and revenue costs while keeping the team intact). It was part of Vox Media’s reorganization to focus on its core brands last year.

Under its new owners – which have other LGBTQ+ focused titles like Queerty and Gay Cities in its portfolio – Outsports has grown revenue by about 50% year over year, and unique visitors are up over 60% since it was acquired, according to Scott Gatz, CEO of Q.Digital, a privately-owned company based in San Francisco. He declined to share raw revenue figures.

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