IPG’s latest appointment confirms AI chiefs are the latest holdco must-have

Interpublic Group (IPG) may be navigating an uncertain future, but it’s still hiring top tech talent in a bid to remain competitive.

The U.S.-based holding company has appointed tech entrepreneur Yaniv Sarig as its global head of AI commerce, with a brief to rapidly integrate agentic AI into its commerce and performance media offering.

It’s the latest top AI position created by an agency group in recent months. Last week, IPG’s crosstown rival Stagwell appointed IBM and Microsoft veteran John Kahan as its chief AI officer (CAIO), while Monks (formerly Media.Monks) recently made founding exec Wesley ter Haar, already the challenger group’s tech pointman, its own CAIO.

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