Inside the Stream: Can Google TV’s New Features Increase Its Market Share?

In August Google announced its new Google TV Streamer device along with feature updates for all Google TV devices. To learn more about all of this, Rob Caruso, who leads product management and user experience for Google TV, joins us for an in-depth Q&A.

Rob is especially excited about two features: smart home integration and deeper integration with Google Photos. The former is an extension of the controls in the Google Home app. The latter is part of a trend Rob describes as “ambient computing” with the opportunity to use Gen AI to create new imagery and collections of images on Google TVs.

In addition to these features, we also discussed Freeplay, its newly-named its FAST service, how AI is being used for personalized content recommendations and much more. As Rob describes, Google is in a position to both address mainstream user needs with smart TVs, while also pushing the boundaries to introduce new features and see what new use cases emerge.

It will be interesting to follow how these new features impact Google TV’s market share in smart TVs.

Listen to the podcast to learn more (37 minutes, 48 seconds)

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