Inside the Stream: Antennaâs CEO Dives Into New Research on Specialty SVOD
We’re pleased to welcome Antenna’s CEO and co-founder Jonathan Carson back to Inside the Stream for an exclusive interview about the firm’s new State of Subscriptions research focused on specialty SVOD services.
Antenna’s research has become a key source of industry intelligence and we’re excited to share that Jonathan will be a regular quarterly guest on Inside the Stream going forward, providing exclusive insights and detail on the firm’s ongoing research.
For this week, Jonathan dives into why the specialty SVOD category, which is still much smaller than premium SVOD, is actually growing at a far faster rate. Speciality SVOD is a highly fragmented category, and Antenna is tracking the progress of over 100 different streaming services.
We discuss particular services like AMC+, Crunchyroll and Hallmark+ and specialty SVOD’s churn profile. We also explore the fact that 58% of specialty SVOD subscriptions happen through Amazon Channels and what the implications of that are. We also touch on the interplay between specialty SVOD and FAST services which are closely linked. And lots more…
Listen to the podcast to learn more (40 minutes, 51 seconds)
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