The Influencers Behind Olipop’s Rise; a Potential Bidder for TikTok

If you’ve started seeing more trendy drink brands popping up on your social media feeds recently, that’s by design. 

Upstart beverage makers like Olipop, which says its carbonated drinks can help improve digestion and gut health, have been increasing their reach through influencers on TikTok and other apps. In early 2022, the brand contracted with creator Sara Crane to run its TikTok account, and Crane and a cast of other creators have become familiar faces to Olipop’s more than 400,000 followers on the app.