How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik

Subscribe: Apple Podcasts • Spotify

Social platforms like TikTok and YouTube — which hates to be called a social platform, but I digress — are no longer the sole domains for creators. Streaming services have been loading up on creator-led programming, like Hulu with “The Secret Lives of Mormon Wives.”

The reality show stars a set of TikTok creators who could have just as easily adapted their short-form content into long-form videos on YouTube. Or maybe not. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.