How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins

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Pinterest has spent the last few years quietly battling for ad dollars, courting advertisers with AI-powered products, like its Performance+ tool which launched last fall, and beefing up its performance capabilities to capture a bigger portion of ad budgets. 

Based on the platform’s latest earnings, in which Pinterest reported $3.65 billion in total revenue for 2024, that quiet battle seems to have reached a fever pitch. Pinterest’s efforts seem to be paying off.

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