How E.l.f. Beauty is using AI to alleviate the workload of its workforce

This story was originally published on sister site, Modern Retail.

As every brand and retailer grapples with the implications of artificial intelligence, they’re having to ask themselves tough questions about where they will and won’t use AI, and what their guiding principles are as they experiment with seemingly endless use cases.

E.l.f. Beauty’s guiding principle is simple, according to its chief digital officer, Ekta Chopra. People are its purpose and, therefore, even as it uses AI for more and more tasks, it will always keep humans in the loop. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.