Google Cloud and Airtel join forces to accelerate AI adoption

Bharti Airtel, India’s second-largest telecom provider, has announced a strategic partnership with Google Cloud to develop and deploy cloud computing and generative AI solutions tailored for Indian businesses. This collaboration aims to leverage Airtel’s extensive customer base of over two thousand large enterprises and one million emerging businesses, combined with Google Cloud‘s advanced AI capabilities.

The partnership will focus on delivering AI-powered solutions, including generative AI models trained on Airtel’s vast datasets. These solutions will encompass a wide range of applications, such as geospatial analytics, location intelligence, predictive modeling, market assessment, site selection, risk management, and asset tracking. Additionally, the companies plan to offer voice analytics for conversational applications across multiple languages and marketing technology for consumer behavior forecasting, audience segmentation, and content creation with contextual ads.

To support this initiative, Airtel has established a dedicated managed service center in Pune, staffed by over 300 experts. This move reflects the growing interest of major tech companies like Google, Microsoft, and Amazon in the telecommunications sector, driven by the immense data generated by billions of customers worldwide.

The partnership represents a significant step in Google’s commitment to expanding cloud and AI adoption in India. Thomas Kurian, CEO of Google Cloud, emphasized the importance of this collaboration in driving innovation and digital transformation across the Indian business landscape. While financial details of the deal remain undisclosed, this strategic alliance is expected to have a substantial impact on the Indian technology market.

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