Google announces a market-shifting deal to capture CO2
Illustration: The Verge
Google just landed a deal to capture planet-heating pollution at a huge bargain: $100 per ton of CO2, the price climate tech startups around the world are racing to achieve in order to make their technologies commercially viable.
The company announced the agreement today with Holocene, a startup with an even shorter history than others in the emerging carbon removal industry that has nevertheless attracted some big-name backers.
“We think it’s a self-fulfilling prophecy.”If Holocene can actually pull it off — take carbon dioxide out of the air at a price far lower than competitors charging $600 per ton or more for the same service — it could prove that carbon removal technologies are ready to help in the climate fight. But it’s still...