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Google’s AI search summaries officially have ads

DATE POSTED:October 3, 2024
Image: Google

Google is rolling out ads in AI Overviews, which means you’ll now start seeing products in some of the search engine’s AI-generated summaries.

Let’s say you’re searching for ways to get a grass stain out of your pants. If you ask Google, its AI-generated response will offer some tips, along with suggestions for products to purchase that could help you remove the stain. The products will appear beneath a “sponsored” header, and Google spokesperson Craig Ewer told The Verge they’ll only show up if a question has a “commercial angle.”

GIF: Google Google’s AI Overviews could contain relevant products.

Google has been testing ads in AI Overviews since May but says it’s moving forward with a full rollout because it...

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