Provenance and authenticity of content have become critical issues as Generative AI-derived content and disinformation flood the digital world. The Coalition from Content Provenance and Authenticity (C2PA) has formed to cryptographically prove content authenticity in today's digital landscape, with an eye to combatting fake content and restoring trust in media. In this interview with Streaming Media's Steve Nathans-Kelly, G&L Systemhaus CEO Alexander Leschinsky discusses the challenges and limitations of C2PA--particularly with live content--and G&L's role in helping broadcasters and media companies implement C2PA standards.