Future of TV Briefing: Is YouTube TV? (2025 edition)

This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services.

• YouTube TV
• YouTube, Tubi lead TV watch time gains in February
• TikTok’s potential new parent, WTF is a podcast and more

Is YouTube TV? It’s a question that’s hovered around the Google-owned video platform for the past few years as people spend more time watching YouTube videos on TV screens. The latest answer? Yes — and not quite.

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