Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend

This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options have resulted in increased advertiser spending.

• From tudum to ta-da
• WBD’s latest bids, OpenAI’s Hollywood envoy and more

Netflix’s move to take its ad platform in-house last year is paying off.

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