Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market

This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement.

• A measurement mess
• The modern creator career path
• Apple’s F1 bid, YouTube’s AI slop sweep and more

Likely one of the more contentious meetings of this year’s upfront cycle happened on June 12. That was when more than two dozen TV network executives and industry trade organization VAB sat down with Nielsen.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.