Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business

This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.

• ‘Everyone’s trying to undercut The Trade Desk’
• YouTube poaches Disney exec, NBCU eyes MLB rights, Google debuts gen AI moviemaker and more

Forget about the streaming wars; let’s talk about the connected TV ad battle. Specifically how Amazon and Google are looking to lay siege to The Trade Desk’s CTV ad business.

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