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This is part of a research index that was originally published on Digiday’s sibling publication Glossy.Data for this index was collected by Dash Social.
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Introduction
Influencer marketing has been a top marketing strategy since the mid-2000s, but it may be showing some cracks — at least when it comes to consumers’ willingness to actively engage with influencers’ Instagram posts....
Google’s slow updates to Performance Max continues, offering just enough to suggest progress without ever fully handing over the keys to marketers. The latest addition, dubbed Performance Max Channel Performance, is the company’s attempt to address one of advertisers’ longest-running frustrations: not knowing where exactly their dollars are working across Google’s sprawl.
Still being rolled...
For the past few years, big brands and their agency partners have largely shied away from advertising on conservative channels, citing brand safety fears in ads showing up next to politically charged content. The tides, however, may be turning.
In today’s highly polarized cultural stratosphere, marketers are toeing the line with a both-sides approach to media spend and marketing messaging....
Newsweek is launching more subscription products and expanding non-advertising revenue streams as it braces for a future where AI answer engines replace traditional search — and potentially siphon off the traffic publishers have long relied on.
While Google’s rollout of AI summaries and zero-click features is still in its early days, the writing is on the wall: the old SEO playbook is under...
Consolidation among independent media agencies continues apace — a reaction to the holding companies getting bigger and bigger, which creates more opportunity for indies to pick away mid-market clients.
Digiday has learned that performance-oriented media agency Brainlabs has acquired L.A.-based fellow independent media agency Exverus Media. Terms of the acquisition were not disclosed upon...
The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a combination that’s dragging on the performance of firms like Diageo, which just lost its CEO. Finding new customers is an imperative.
Heineken U.K. has found one way around that problem — it’s been using a blend of contextual targeting and attention metrics to diversify its media...
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Connected TV may be the future of TV, but its primary ad product is pretty traditional: 15- and 30-second mid-roll spots that would look right at home on TV screens topped with rabbit-ear antennae. But that is changing — and needs to.
“What people aren’t doing is understanding the rules of engagement of every platform and developing agnostic to the...
Last week, it was announced that The Trade Desk will join the S...
Related Insights
Business of TV Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
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Earlier this year, eMarketer predicted that year-over-year growth in U.S. CTV media budgets would reach 17%, surpassing $33 billion, with the acceleration in ad spend finally exceeding the increase in...
Brands’ pullback from diversity and equity marketing has hit marginalized creators directly in the pocketbook, four creators told Digiday.
It’s no secret that the advertising world has moved away from DEI messaging in the wake of the 2024 presidential election. As brands from Target to Harley-Davidson scale back or remove their DEI programs in 2025, they are signing fewer influencer or creator...