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Elon Musk’s vision to automate as much of the ad process as possible using Grok has been met with a lukewarm response from advertisers.
Part of the hesitation is that it requires handing over complete control to an AI tool — something advertisers already do reluctantly with Google and Meta. Doing so on a platform with X’s historical volatility makes the leap even harder.
“We’re still...
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage industry that straddles both worlds.
Agency holding groups are paying close attention. Japanese agency group Dentsu struck a deal with MOGL, a company providing matchmaking services between NIL creators and brands,...
As brands more closely monitor the performance of their influencer marketing spend, live shopping companies are seeing a significant uptick in business.
Live shopping — creators livestreaming to an audience to sell physical goods — has been popular among consumers in Asian markets for years, but remains a relatively niche purchasing behavior in the West. In 2025, however, live shopping...
Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data crunching and even planning and buying.
Holding companies and independents alike are collectively investing billions in architecture, tools and processes that leverage AI in ways that go far beyond simple machine learning.This is a...
Abigail Roulston, vp of marketing, Blis
The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on CTV than ever before, eclipsing broadcast and cable viewership combined. This surge presents a valuable opportunity for advertisers to connect with highly engaged audiences.However, this evolving landscape also brings significant challenges. Many...
This article was first published by Digiday sibling Modern Retail.
Brands are relying more heavily on chatbots powered by artificial intelligence to handle customer service queries as they seek to mitigate tariff costs.
Some brands, particularly small businesses, are laying off customer service agents or scaling back outsourced call center contracts in favor of AI chatbots as part of...
Mark Zuckerberg’s latest big swing — Meta’s SuperIntelligence Lab — is trying to redefine what AI means on his terms.
That redefinition, like most things at Meta, will inevitably run through the company’s ads business. Especially as the company continues to auotmate more of it, with plans to eventually automate the entire system, according to The Wall Street Journal. That means the same tools...
Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line — until clients begin expecting those savings to be passed along to them, that is.
Digiday spoke with seven indie agency execs in the U.S. and U.K. about how they’re navigating that problem.
In...
When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many, it wasn’t just out of touch; it was patronizing, another reminder of how far the platform’s incentives have drifted from theirs.
The message came via a blog post from Liz Reid, Google’s head of search, who painted a picture of stability: organic traffic...
The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime example of their unpredictability.
The industry’s largest independent demand-side platform posted Q2 revenues of $694 million, up 19% year-on-year, beating analysts’ earlier expectations, with The Trade Desk also naming a new chief financial officer, Alex Kayyal, and board...