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This article was first published by Digiday sibling Modern Retail.
Brands are relying more heavily on chatbots powered by artificial intelligence to handle customer service queries as they seek to mitigate tariff costs.
Some brands, particularly small businesses, are laying off customer service agents or scaling back outsourced call center contracts in favor of AI chatbots as part of...
Mark Zuckerberg’s latest big swing — Meta’s SuperIntelligence Lab — is trying to redefine what AI means on his terms.
That redefinition, like most things at Meta, will inevitably run through the company’s ads business. Especially as the company continues to auotmate more of it, with plans to eventually automate the entire system, according to The Wall Street Journal. That means the same tools...
Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line — until clients begin expecting those savings to be passed along to them, that is.
Digiday spoke with seven indie agency execs in the U.S. and U.K. about how they’re navigating that problem.
In...
When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many, it wasn’t just out of touch; it was patronizing, another reminder of how far the platform’s incentives have drifted from theirs.
The message came via a blog post from Liz Reid, Google’s head of search, who painted a picture of stability: organic traffic...
The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime example of their unpredictability.
The industry’s largest independent demand-side platform posted Q2 revenues of $694 million, up 19% year-on-year, beating analysts’ earlier expectations, with The Trade Desk also naming a new chief financial officer, Alex Kayyal, and board...
Drew Stein, Audigent managing director, Experian Marketing Services
Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad impressions, can no longer be considered a trend or buzzword.
With more than 66% of all open exchange advertising, representing $100 billion in annual spend, being transacted through private...
Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over year, during the three months ended June 30.
However, it was Magnite CEO Michael Barrett’s unexpected remarks about what may happen in 2026, given developments of the ongoing Google antitrust trial, the one where its ad server and supply-side platform...
This story was first published by sister site, Modern Retail.
Sunglass Hut is making connected TV a key part of its vision for courting consumers.
This summer and last summer, Sunglass Hut ran CTV ads with the goal of getting viewers to come by its stores. The company initially included a QR code that people could scan to get directions to their nearest Sunglass Hut location, the address of...
One could easily be forgiven for thinking disaster was just around the corner.
After a slew of downgraded ad spend forecasts earlier in the summer, big brands like Adidas, Walmart and P...
This week’s Media Briefing looks at the new MVP in the room in the AI era. Publishers are hiring execs for the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers’ businesses.
Publishers are hiring AI negotiators for survival
Mediavine joins the growing — albeit “long shot” — movement to regulate AI and protect publisher...