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Next week, thousands of marketers and ad execs are expected to once again brave the French Riviera’s heat, rosé-laden soirees and back-to-back meetings that make the annual Cannes Lions International Festival of Creativity from June 16 to 20.
The festival is as much about stamina as it is about lavish award ceremonies and late nights at the Gutter...
Michael Rubenstein, co-founder and co-CEO, Firsthand
The old model is breaking. Digital media’s foundational ad model — capturing attention and monetizing it through volume — is no longer sustainable. Publisher site traffic is declining, consumer behavior is evolving and AI-driven platforms are fundamentally changing how people discover, learn and act on information.
Licensing publisher...
Is Fortnite the next YouTube? Perhaps — but Epic Games has higher aspirations.
As Fortnite evolves from a popular video game into a robust ecosystem of creators, brands and virtual worlds, some observers have begun to compare Fortnite to other creator platforms, like YouTube. These comparisons have only grown as Epic Games continues to build out its creator tools, including expanded visibility...
Yet again, generative AI is likely to be center stage at this year’s Cannes Lions International Festival of Creativity from June 16 to 20 – a development that may be expected for some agency execs and exhausting to others.
“I wish there was a word counter that could somehow read the amount of times that AI gets mentioned at Cannes,” said Nick Miaritis, chief client officer at VaynerMedia, a...
Meta’s plans to fully automate ads with AI by 2026 doesn’t come as a surprise to creative agencies – but it could make retaining clients and scooping up new business that much more difficult.
By next year, the social media company aims to allow brands to fully create and target ads using AI, seemingly giving marketers carte blanche for creative automation, according to The Wall Street Journal...
Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode.
Evergreen and lifestyle content — like science, health and society — has traditionally drawn traffic to publishers’ sites by answering the kinds of questions people type into Google. But now those basic queries are being answered by generated...
As expected, professional sports inventory is selling rapidly in this year’s upfront marketplace, notably the NFL, which as one media buyer said has become “mainstream,” and no longer the place to reach just sports fans.
The rest of the upfront marketplace, historically dominated by selling entertainment content rather than sports, is slow to build any momentum, making it feel like it’s going...
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Publishers have grappled with a love-hate relationship with social media platforms over the years. But as AI continues to propagate (skewing media metrics along the way), social media could be moving closer to the “love” side of the relationships publishers have with different pieces...
DEI might not dominate boardroom agendas like it once did, but for marketers it remains essential. After all, growth doesn’t come from ignoring the audiences who make it possible.
That’s why Heineken’s marketers are digging into research from creative data platform CreativeX, looking at how ads featuring people with different skin tones perform across social media platforms. The goal isn’t...
If there’s one thing keeping Zola’s new CMO up at night, it’s search — or rather the messy reinvention of it.
Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.
“Were someone to ask me to sum up what’s on my mind as a marketer these days, it would be search,” said...