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The Programmatic Marketer To reduce auction duplication, buyers start to enforce sellers.json
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On the face of things, request duplication, or “bid duplication” as some might term it, is pretty self-explanatory for those familiar with the quirks of ad tech, although, as with most things in ad tech, it comes with...
This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue; and what to look for in a commerce media partner (whether you’re an...
LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools they already use to manage and track content.
LinkedIn’s new Member Post Analytics application programming interface (API) is now available to creators using 11 third-party tools and platforms,...
Now that we’ve reached halfway through 2025, retail media remains one of the industry’s biggest growth stories, pulling in more ad dollars and attention.
But what started as a rush toward retail media’s on-site ads is evolving into media buyers chasing the channel’s full-funnel strategies across programmatic, CTV and social. If the first half of 2025 was about retail media networks’ growth...
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Member Exclusive Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers
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Stop me if you’ve heard this one before: publishers are eyeing an uptick in their commercial fortunes in an initiative aimed at more fairly rewarding their painstakingly-...
Independent publishers say Google’s AI Overviews have left them in a no-win bind — and they’re taking the fight to EU regulators.
The Independent Publishers Alliance, which has 45 members, non-profit big-tech watchdog Foxglove Group, and U.K.-based non-profit advocacy group Movement for an Open Web, have filed a joint complaint with the European Commission and the U.K.’s Competition Markets...
TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds for ByteDance to divest. But for marketers, it raises more questions than answers.
“I’d be curious to learn more about how the user data and ad stack and process will evolve, which certainly has the potential to be the bigger disruption (as compared to usage numbers),” said Chris...
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Michelle Khare has done everything from Houdini’s deadliest trick to the Secret Service’s training academy all in the name of content on her “Challenge Accepted” YouTube channel.
Perhaps though, the content creator’s biggest challenge will be nabbing a Primetime Emmy Award this year after earning a place on the nomination ballet. Should the win...
As holding companies look to acquire each other to get even bigger, and private equity firms seek out independent agencies to buy and merge with others, there’s another direction some agencies have taken: the ESOP route.
Employee Stock Ownership Plans, boiled down to their essence, are when an owner or founder sells his or her stake in an agency to the employees who all receive stock in the...
The first half of the year brought no shortage of bluster: Amazon gunning for DSP dominance, Google locked in an antirust staring contest, publishers scrambling to offset traffic losses to generative AI, and Publicis staking up wins like its trying to corner the market. But somewhere between the sizzle and spin, fault lines are forming. Now’s a good moment as any to take stock — and make a few...