Feed Items
Last week, it was announced that The Trade Desk will join the S...
Related Insights
Business of TV Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
Read More
Earlier this year, eMarketer predicted that year-over-year growth in U.S. CTV media budgets would reach 17%, surpassing $33 billion, with the acceleration in ad spend finally exceeding the increase in...
Brands’ pullback from diversity and equity marketing has hit marginalized creators directly in the pocketbook, four creators told Digiday.
It’s no secret that the advertising world has moved away from DEI messaging in the wake of the 2024 presidential election. As brands from Target to Harley-Davidson scale back or remove their DEI programs in 2025, they are signing fewer influencer or creator...
Kaveri Camire, CMO, DXC Technology
Marketers are living in an era of technological disruption — a pivotal moment that is challenging every business, department and executive to rethink what’s possible and prepare for what’s next.
AI is affecting both work and society by redefining how people learn, adapt, generate ideas and make decisions. And it is reshaping the marketing playbook by...
They say a watched pot never boils. That isn’t stopping media agency buyers from keeping a close eye on the ad spend flowing to streamers as this year’s TV upfronts season approaches the finish line.
By some counts, we’re on the cusp of streamers like Netflix and Amazon, alongside a bevy of FAST channels, nabbing half the dollars on the table — a significant tipping point. By others’ estimates...
To launch a new sparkling water in the U.S., Nestlé Waters turned to the country’s most well-known “love affair” with Italy (as the brand’s global CMO puts it): The Sopranos.
The campaign — featuring Sopranos stars Michael Imperioli (Christopher) and Steve Schirripa (Bobby) — highlighted “the craft” of creating the new beverage, Sanpellegrino CIAO!, from harvested citrus in Sicily, said Elisa...
Amid an uncertain economy, some marketers are reconsidering their former dependence on performance strategies. They’re not cutting back on digital, though. Instead, they’re running with an updated playbook layering CTV, creator marketing and audio on top of search and social.
Consider the case of Opensky, a financial services brand that offers secured credit cards to customers with poor credit...
Between the TikTok ban and the tariffs eating into marketing budgets, the first half of the year was full of growing pains in the creator economy. As the second half of 2025 shifts into focus, trends in how brands spend and creators monetize are coming into full view.
Amid the so-called cultural wars, marketers are pulling back on diversity, equity and inclusivity-driven campaigns,...
Sign number 108 that creators aren’t just a tactic for marketers anymore: they’re hiring agencies of record to manage them.
It might not be as headline-grabbing as Unilever’s influencer pledge or Publicis buying up Captiv8, but it signals the same shift: marketers are, for the umpteenth time, done dabbling. The era of patchwork partnerships and borrowed budgets is giving way to strategy,...
Some creators are wary of YouTube’s AI slop cleanup, but marketers see it as a win for the platform.
On July 15, YouTube updated its creator policies for the YouTube Partner Program, renaming the platform’s pre-existing repetitious content guideline to more broadly cover “inauthentic content” such as repetitive uploads of slideshows with similar narrations or narrated stories with few...