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Everyone in advertising is dealing with the same problem: uncertainty.
As a few agency execs put it while chatting with me on Monday, there’s a constant nervous energy in the industry right now, with everyone wondering what new geopolitical shift marketers will have to react to next. Monday morning, for example, stateside marketers awoke to the news that the United States and China had agreed...
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Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are shifting search behaviors to AI chatbots, like ChatGPT and Perplexity. This means marketers’ search engine optimization playbook might soon need to be revamped to account for AI-generated product discovery, recommendations and more.
At...
As platforms increasingly compete for livestreaming creators and their audiences, Twitch’s discovery issues remain a sticking point for some streamers.
It’s been just over a year since Twitch launched its Discovery Feed in April 2024. The feed, a TikTok-style endless scroll of vertical video clips and current livestreams, was Twitch’s first product explicitly intended to help viewers discover...
Roblox is pushing its case to advertisers, releasing new data aimed at proving the value of ads on its platform.
At its NewFronts event on Thursday, Roblox unveiled the results of a MediaScience study that used eye tracking and other physiological data to measure users’ increase in attention and brand recall when participating in branded immersive experiences on Roblox.
Marketers have...
Marketers attending the TV upfront presentations in New York this week are likely to drag their feet during negotiations for major media commitments once the market starts to move.
The upfronts season draws marketers, media buyers and execs from across the U.S. to Manhattan for glitzy broadcaster presentations, the occasional celeb turn and tough talks on media inventory.
This year, the...
The Trade Desk is at a crossroads. Companies don’t make this many moves unless they see storm clouds on the horizon. Between intensifying competition and a bruised reputation, the pressure is real. Still, the first quarter proved it’s far from faltering. Digiday listened in on the company’s earnings call and spoke with clients, partners and industry insiders to get a read on what’s next — for...
For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which took place in Palm Springs, California, last week.
Instead, agency executives were more preoccupied with challenges in CTV measurement, pricing and transparency among CTV ad tech vendors. DSP...
NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings.
Could 2025 be the year that ad dollars shift in greater volume from the linear broadcast and cable networks to the more investment-flexible, cost-efficient and consumer-friendly digital video...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...