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Nate Carter, vp, global sales, agency and identity, Dun...
As economic uncertainty and talk of recession intensifies, automakers face an uphill battle in everything from tariff impacts on production costs to fluctuating consumer spending in response to inflation.
The uncertainty has left marketers shaken because it’s historically meant cuts to marketing budgets. But as one of the biggest spending categories in media and marketing, auto makers aren’t...
Pharmaceutical advertisers are one of the biggest television spenders in the U.S. Collectively, they’ve injected $2.18 billion into linear media this year already, according to iSpot data.
But this year’s upfronts have thrown a spotlight on the growing list of challenges facing marketers in the space, from turbulent economic conditions to the looming threat of a pharmaceutical TV ad ban...
You’ve seen the headlines: “The TCF is illegal.” “RTB ruled unlawful.” But as usual in advertising, the truth is less clickbait, more caveat.
What did happen is this: Belgium’s Court of Appeal finally weighed in on the long-running saga around the Transparency and Consent Framework — the industry’s de facto permission slip for tracking-based advertising in the European Union. Depending on who...
The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres.
That’s the opinion of several Digiday sources consulted in the days since the May 14 announcement, with some wondering what the second-order impact, or opportunity for...
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Upfront Week is over; let the upfront negotiations begin. Sorta.
In the past, last week’s Upfront Week presentations by TV and streaming ad sellers would be swiftly followed by the start of the annual haggle with advertisers and their agencies. But the TV and streaming ad market has become more of an always-on marketplace.Continue reading this...
Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging.
One year in from the launch of Google’s AI Overviews, adoption of AI-assisted search tools has led to the rise of so-called “zero-click search,” meaning that users terminate their search journeys without clicking a link to a website.
“People don’t search anymore. They’re prompting...
One year after the launch of Google’s generative AI search feature, AI Overviews, publishers are recalibrating.
One publisher is rethinking its SEO strategy, backing away from optimizing content for long-tail search queries. Another is reinvesting in exclusives, scoops and breaking news — prioritizing urgency over evergreen stories. A third is actively working to reduce its reliance on Google...
OK, ad marketplace — media buyers, marketers and all associated media players — what you just experienced this past week wasn’t an upfront. It was a sportsfront.
Sports content, both live games and all manner of shows around sports, dominated the upfront presentations like no other source of programming. From new NBA and NFL rights holders, to sports-themed series, to Michael Jordan returning...
After more than two decades in the holdco machine, Marcy Samet knew that striking out on her own likely meant a one-way ticket. For years, the industry ran on a reliable cycle: execs left bloated networks, built indie shops then cashed out by selling right back into the machine. But that cycle’s losing steam. The exits keep coming but the re-entries aren’t always part of the plan anymore.
“...