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Over the past two years, clipping has quietly become a staple in some advertisers’ media mix.
The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, livestreams or YouTube videos on social media platforms, to boost the original content’s audience or promote a brand. Originally, the technique was championed by larger content creators, who paid...
Ad spend is under more scrutiny than ever as economic headwinds pressure marketers to stretch budgets, making every dollar count. Marketers are scrutinizing their ad spend more closely than ever and pressuring retail media partners for incrementality, a metric beyond return on ad spend (ROAS) to determine if the RMN media buys are paying off. That includes RMN partners like Lowe’s Media Network...
The bull case for OpenAI to build an ads business just got a lot more real.
The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI could become as ubiquitous as the smartphone.
But moonshots like this aren’t cheap....
In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms offering their brand of “unique” or “proprietary” solutions, does a personal touch or the offer of being a “partner” media agency matter anymore?
The agency holding companies embrace that complexity and offer their road maps to massive multinational...
Food and beverage brands are introducing new products that aim to address the questions raised by consumer usage of GLP-1 weight-loss drugs like Mounjaro and Wegovy. At the same time, they’re beginning to borrow from the pharmaceutical and healthcare industry in their media choices.
Danone is experimenting with “patient portal” digital out-of-home investments alongside a battery of other...
This story was originally published on sister site, Glossy.
TJX, parent company to off-price leaders like TJ Maxx and Marshalls, reported 3% sales growth during its Q1 fiscal 2026 meeting on Wednesday.
“The availability of merchandise we are seeing is outstanding, and we are in a great position to take advantage of the plentiful opportunities that the marketplace is offering,” Ernie Herrman...
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There are a lot of questions in this year’s upfront market negotiations: Will ad prices come down after last year? How will TV networks and streaming platforms price sports inventory? How will Amazon and Netflix play into the allocation of upfront dollars?This is a member-exclusive...
Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with decades of experience under his belt, including at holding companies including IPG, WPP, and Stagwell precursor MDC Partners. Woolmington has also channeled that experience into startups.
He co-founded Naked Communications Americas and founded The Media...
ChatGPT is sending more of its traffic to publishers’ sites.
Of the traffic OpenAI’s generative AI platforms send to external websites, 83% went to news and media sites in April, up from 64% in January, according to Similarweb data shared with Digiday.
Referral traffic from ChatGPT also continues to grow this year. ChatGPT sent 243.8 million visits to 250 news and media websites in April...
AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for.
Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify, which has been tracking the activity since January.
The tech company has been investigating what it has dubbed “AI slop sites and networks” – one in particular called “Synthetic...