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Oatly’s marketers don’t do normal – even when it comes to market research.
Usually it’s sanitized – committee-approved, consultant-scripted and delivered too late to shape real creativity.
Oatly, the oat milk brand, however, is taking a different approach – one that’s looser, more intuitive and built to serve the people actually shaping the brand. It’s less about rigid frameworks and more...
This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award.
YouTube TV (Emmys edition)
TelevisaUnivision’s ad boss exits, Disney’s new streaming bundle and more
YouTube TV (Emmys edition)
The conversation over whether YouTube is TV may be settled soon enough once...
In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium, brands are increasingly viewing the format as premium, complete with high viewability, strong engagement and audience quality. As a result, brands are starting to pull from budgets beyond their usual audio advertising...
IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance, as well as addressing some of the fundamental challenges that generative AI and LLMs pose to content monetization.
The two-part announcement details two key initiatives with the LLM Content Ingest API Initiative, addressing publishers’...
TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver on performance too.
“We’ve been listening and building alongside our partners to create tools that drive full funnel growth on TikTok from that first scroll to the final purchase,” TikTok’s global head of product solutions and operations, David Kaufman said during...
MNTN’s initial public offering has revived hopes for ad tech companies eyeing public markets, debuting at $16 per share and quickly rising to $28, with a valuation of $1.2 billion.
Backed by Morgan Stanley and linked to Hollywood star Ryan Reynolds (albeit tangentially), the company benefits from a high profile. This is a member-exclusive article from Digiday. Continue reading it on digiday....
Roblox is pushing to onboard more advertisers, but the platform’s current lack of third-party measurement tools is becoming a roadblock for some marketers.
Agencies trying to onboard advertisers new to Roblox say it’s becoming harder to convince brands to invest without third-party measurement tools in place, according to three agency execs Digiday spoke to for this article.
“There’s...
Budgets may be tighter this year, but the rosé will still be flowing freely as agency executives flock to the French Riviera to attend the year’s Cannes Lions International Festival of Creativity from June 16 to 20. As a hub for seaside schmoozing and lavish award ceremonies, Cannes has long been a playground for industry leaders.
This year, however, that backdrop of luxury comes with a...
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Nikki Ogunnaike wasn’t always a morning person. But for the last decade, the editor-in-chief of Marie Claire magazine has made it a point to start the day around 6:30 am with a morning routine to ease into a busy day of emails, meetings and after work events.
To capture a glimpse into Ogunnaike’s day, the Digiday Podcast is trying a new format – a “...
It might be perceived as a sign of uncertain economic times that agencies are doing their best to stay lean by keeping full-time staff at a minimum and relying more heavily on freelance help in areas where the lift is needed.
But from speaking with the principals at two agencies, it’s as much a means of flexibility at a time when maximum optionality is needed. As well as offering the freedom...