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It finally happened: The New York Times signed an AI licensing deal. Not with Perplexity, or Google — and definitely not with OpenAI or Microsoft — but with Amazon.
The agreement will allow Amazon products, like Alexa speakers, to use summaries and short excerpts from NYT stories and recipes, as well as to incorporate this content in the training of its proprietary AI models.
It’s a sign of...
Patrick Roman Gut, svp, head of new business, Adstra
Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for the concept of identity has long been advertising. Marketers were the first to demand real-time resolution of individuals across platforms, devices and environments. That pressure forced innovation...
For years, Amazon’s advertising playbook was all about keeping advertisers in-house — using its data to target shoppers within its own ecosystem. Now, it’s shifting gears, urging advertisers to take that data on the road to reach those same people, or ones just like them, elsewhere.
The shift isn’t exactly a surprise. Its ad chief has been signaling the suggested strategy for a while, and...
Even without the Olympics or a major soccer tournament to tide sports fans over this summer, marketing investment in sports continues to rise.
In the U.S. alone, brand sponsorships of major teams in the NFL, NHL, NBA, MLB and MLS amounted to $7.6 billion in 2024, a 12% increase on the previous year, according to a report by market research firm Sponsor United.
“Brand marketers are realizing...
This article was first published by Digiday sibling, Modern Retail.
As brands recalibrate their marketing budgets amid a tough economy, they’re trying to get the most bang for their buck this summer.
While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention ahead of bigger sales periods like the back-to-school...
Accenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company Accenture’s corner office as vice chair. Droga, considered by many to be one of the last of a generation of creative agency leaders, is being replaced by Ndidi Oteh, who’s been running Accenture Song’s Americas unit for the last 17 months but is a longtime Accenture vet.
The...
Digiday editors asked the Digiday+ community for any questions it had during their first Ask Our Editors event on Thursday, which covered off expectations for the Google trial, updates on M...
This Tactics + Insights guide, sponsored by Simpli.fi, explores how brands and agencies can successfully navigate sudden and continuous market disruptions by prioritizing omnichannel strategies.
Disruption has become a defining feature of digital advertising. Seismic regulatory shifts, like the recent antitrust ruling against Google by the Department of Justice or the ongoing legislative...
When the economy turns sour, marketers are the first in their businesses to taste it, especially the ones on in-house teams.
Just last month, PepsiCo reportedly handed off parts of its internal creative studio to VaynerMedia, prompting some staff exits. Weeks later, Keurig Dr Pepper pulled the plug on its in-house creative team entirely, according to Ad Age.
And this may just be the start. ...
The recent reframing of Meta CEO Mark Zuckerberg’s public image as an unabashed figure with more “masculine energy” has sparked controversy in recent years, primarily due to the associated political implications.
However, it was in an interview earlier this month that his comments to Stratechery, where he outlined his vision of Meta using AI to become a one-stop shop for advertisers, dubbed “...