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TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver on performance too.
“We’ve been listening and building alongside our partners to create tools that drive full funnel growth on TikTok from that first scroll to the final purchase,” TikTok’s global head of product solutions and operations, David Kaufman said during...
MNTN’s initial public offering has revived hopes for ad tech companies eyeing public markets, debuting at $16 per share and quickly rising to $28, with a valuation of $1.2 billion.
Backed by Morgan Stanley and linked to Hollywood star Ryan Reynolds (albeit tangentially), the company benefits from a high profile. This is a member-exclusive article from Digiday. Continue reading it on digiday....
Roblox is pushing to onboard more advertisers, but the platform’s current lack of third-party measurement tools is becoming a roadblock for some marketers.
Agencies trying to onboard advertisers new to Roblox say it’s becoming harder to convince brands to invest without third-party measurement tools in place, according to three agency execs Digiday spoke to for this article.
“There’s...
Budgets may be tighter this year, but the rosé will still be flowing freely as agency executives flock to the French Riviera to attend the year’s Cannes Lions International Festival of Creativity from June 16 to 20. As a hub for seaside schmoozing and lavish award ceremonies, Cannes has long been a playground for industry leaders.
This year, however, that backdrop of luxury comes with a...
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Nikki Ogunnaike wasn’t always a morning person. But for the last decade, the editor-in-chief of Marie Claire magazine has made it a point to start the day around 6:30 am with a morning routine to ease into a busy day of emails, meetings and after work events.
To capture a glimpse into Ogunnaike’s day, the Digiday Podcast is trying a new format – a “...
It might be perceived as a sign of uncertain economic times that agencies are doing their best to stay lean by keeping full-time staff at a minimum and relying more heavily on freelance help in areas where the lift is needed.
But from speaking with the principals at two agencies, it’s as much a means of flexibility at a time when maximum optionality is needed. As well as offering the freedom...
While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot in an otherwise gloomy financial picture.
In its Q1 2025 earnings call last week, Target reported net sales of $23.8 billion, down from $24.5 billion during the same period last year. The slump comes amid mounting headwinds: consumer pullback,...
GroupM’s rechristening as WPP Media last week was intended to answer questions posed by clients, staffers and industry critics about the future of what was once the industry’s largest media investment house.
But beyond the sizzle reel, question marks remain over what’s actually changed — and whether this is the end of WPP’s long-running quest to turn the ship around, or just the latest chapter...
In 2025, advertisers’ Pride Month spending has cratered — and LGBTQ+ creators and influencers are feeling the squeeze.
Brands and marketers have been reconsidering their support of gay pride since 2023, when Bud Light’s Pride campaign sparked an uproar — and boycotts — among elements of the political right by sponsoring transgender influencer Dylan Mulvaney. Since then, brands have grown...
In today’s tech lexicon, slapping “AI” in front of a problem, or a product, is the fastest way to make something old sound new, whether it’s clickbait, content farms, or a decade-old dashboard with a fresh coat of hype. The same can be said for AI slop — a term that seems to have gradually gained traction among media and marketing professionals over the last six months/year.
Nevertheless,...