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AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long.
Perplexity, ChatGPT and others may be holding off on the full-blown ad pitch but the economics say that will shift. GPUs, cloud computing, data pipelines, top-tier engineers — it’s a high-burn business. At some point, the math forces the...
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After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism.
That’s the Cannes trick after all. It’s a place where tensions coexists with...
Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money — but raising new questions for brands and influencer marketers.
The term “agentic AI” refers to artificial intelligence tools that can autonomously pursue goals, take actions and make decisions without requiring constant human input. Unlike prompt-based AI tools like ChatGPT, which...
As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods.
Marketers at Coca-Cola’s Sprite have been relying on digital out-of-home (DOOH) to cut through the summer heat, for example.
Alongside paid social activations on Meta, as well as online video and digital display units, the brand is running digital out-of-home (DOOH) work triggered...
What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free.
Hearst’s senior director of AI initiatives, Alexandria Redmon wanted a personal chef assistant — something she could talk to while cooking, without smearing her phone with batter. Using OpenAI’s GPT large language model (Hearst has a...
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Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers.
For Carly Carson, PMG’s head of integrated media, this year’s festival served as a temperature check for an industry in flux. As the book closes on another Cannes...
2017 called. It wants its keyword blocklists back.
Ask a publisher a few weeks ago what kept them up at night, and it wasn’t (just) AI-powered search eroding their traffic or ad tariffs squeezing margins — it was something far more familiar: keyword blocking. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want their names attached to it.
That’s the thing about this year’s biggest theme. It’s not just AI itself that’s destabilizing the industry. It’s the quiet discomfort people have with how quickly it’s moving — and...
There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan-out.”
AI Mode started rolling out to U.S. users last month, and publishers are still trying to figure out what it means for their SEO strategies. AI Mode is powered by Google’s large language model Gemini,...
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We’ve reached the halfway point of this year’s Cannes Lions International Festival of Creativity and Rachel Lindsay has already lost her voice — not from inhaling sand kicked up along the Croisette, but from networking. It’s the one thing she came to the festival to do.
The former Bachelorette turned multimedia host, and perhaps most notably, co-...