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Melinda Spence, head of measurement and insights, Activision Blizzard Media
At a time when audience attention is increasingly difficult to hold, brands that incorporate gaming into their omnichannel strategies enjoy a significant advantage. A robust omnichannel approach meets consumers where they are with consistent, relevant experiences across devices, platforms and touchpoints.
Gaming...
It seems the ad networks have finally hit their maturation curve, inking partnerships with ad tech and off-site platforms to prove their value beyond lower-funnel conversions.
Last week, a flurry of product, measurement and partnership announcements came out of this year’s Cannes Lions International Festival of Creativity from the likes of DoorDash Ads, Albertsons Media Collective and Walmart...
TikTok still faces a ban in the United States. But based on the signals they’re getting from the platforms’ agency reps and their own risk calculations, media buyers and brand marketers are willing to bet it isn’t going anywhere.
In fact, despite caveats over the platform’s future, investment is rising. Rather than slow down in anticipation of a shutdown (which would have kicked in June 19,...
The U.K.’s Competition Markets Authority is taking up publishers’ fight against Google’s search grip.
The watchdog said on Tuesday that it wants to set more binding rules around how Google operates search in the U.K. and how publishers’ content is used, including AI Overviews.
That’s a monumental task. And let’s face it, a lot of regulatory scrutiny often lends more toward carrot than...
This week’s Media Briefing looks at how execs at BBC, The New York Times and Reuters are grappling with younger audiences turning to social platforms and news influencers for information.
News publishing execs are working to meet audiences where they are and in the formats that they prefer, even though those social and video platforms aren’t driving traffic back to their sites.
U.K.’s CMA...
Eight months after quietly rolling out Performance+, Pinterest is now turning up the volume. The platform’s bid to automate more of its ad business is moving from test phase to full-throated sales pitch.
CEO Bill Ready teed it up recently on the company’s most recent earning call: “While we’re pleased with our progress, we’re still in the early days of driving adoption, and will continue to...
Platforms are having an identity crisis. Or maybe, it’s a rebrand.
Whether they built their businesses on social graphs, short-form video or niche communities, the story from Cannes last week was the same: they’ve always been AI companies. That’s the new message being sold to marketers. The fact that AI rarely showed up in their pitch decks until recently seems beside the point. What matters...
This piece was first published by Digiday sibling WorkLife
The AI revolution is happening at work whether people admit it or not. While leadership teams debate AI policies, employees are already using these tools, often in secret — and that can create an organizational blind spot that undermines innovation and oversight.
That’s the word from Justin Hale, master trainer at the professional...
As the ad industry barrels head first into AI for its efficiency, scale and automation, the topic of sustainability — or even the energy it takes to use AI — seems to be forgotten.
Artificial intelligence has dominated conversations with marketers pouring over AI’s impact on creativity, media buying, productivity, staffing and everything else. AI’s impact on the environment seems to have taken...
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
The “You” in YouTube
Let’s talk CTV in NYC
Netflix’s traditional TV foray, Disney’s AI protections, YouTubers’ AI awakening and more
The ‘You’ in YouTube
A session titled “YouTube Decoded” featuring YouTube employees is...