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It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to have more control over their influencer partnerships and content creator deals.
Brands are turning to creator-generated content (CGC) as a means to solve for some of this. Think of it as another factor in...
At the MMA’s recent CMO summit, the conversation kept circling back to one thing: AI is accelerating the push to operationalize creative.
“It was the subject matter of everything discussed on stage over the course of the event’s two days,” said Travis Lusk, group director of AI Solutions of media management business Ebiquity, referencing the event at the end of July.
But it doesn’t stop...
With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers.
He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior engineering, product and brand safety staff, who all tried to sketch out the platform’s future. At the center of it all is Grok, the in-house AI assistant Musk sees as key to X’s next act — and appeal...
Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media
Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility and scale. But after years of chasing clicks and conversions, cracks in this approach are starting to show.
Performance marketing success has become diluted and lost its grounding in business outcomes. At the...
This week’s Future of TV Briefing breaks down the biggest obstacles to advertisers reaping returns from their CTV ad investments.
RO-yikes
Disney’s AI dilemma, Netflix’s live sports czar, the Amazon-backed AI streaming service and more
RO-yikes
CTV would seem to be the miracle media channel. It combines the upper-funnel faculties of TV with the performance capabilities of digital....
Anthropologie’s in-house label Maeve is being spun off into its own, standalone brand. How does a marketing team handle that in 2025?
By creating new social channels (find Maeve on Instagram and TikTok), investing in CTV, OOH and influencer marketing and writing a Substack (penned by the marketing team and external writers) — before a storefront opens in October in Raleigh, North Carolina....
As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes by 100 percent.
Seven influencer marketers told Digiday that creators’ rates had risen noticeably across all platforms, although they provided a range of figures regarding the specific amount. Three of the marketers said that...
The story was first published by Digiday sibling Work Life.
With President Trump’s One Big Beautiful Bill (OBBB) now law, HR departments across the country are scrambling to understand what this sweeping legislation means for their daily operations.
The changes ahead are both immediate and far-reaching, touching everything from immigration compliance to workplace culture and AI governance....
The creator economy is getting too big for investors to ignore, expected to be valued at $480 billion by 2027, according to Goldman Sachs. That may be why private equity firms are elbowing holding companies and other corporations for a piece of the growing pie.
M...
If there’s one thing technology has enabled, it’s the ability for smaller media agencies to build out tech stacks in ways that let them execute in a similar fashion to the big holding companies. Be it programmatic investment or media mix modeling, be it current analytics to even AI adaptation to their needs, the gap between holdco tools and indie tools has narrowed.
How Indies use those tools...