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For the past few years, big brands and their agency partners have largely shied away from advertising on conservative channels, citing brand safety fears in ads showing up next to politically charged content. The tides, however, may be turning.
In today’s highly polarized cultural stratosphere, marketers are toeing the line with a both-sides approach to media spend and marketing messaging....
Newsweek is launching more subscription products and expanding non-advertising revenue streams as it braces for a future where AI answer engines replace traditional search — and potentially siphon off the traffic publishers have long relied on.
While Google’s rollout of AI summaries and zero-click features is still in its early days, the writing is on the wall: the old SEO playbook is under...
Consolidation among independent media agencies continues apace — a reaction to the holding companies getting bigger and bigger, which creates more opportunity for indies to pick away mid-market clients.
Digiday has learned that performance-oriented media agency Brainlabs has acquired L.A.-based fellow independent media agency Exverus Media. Terms of the acquisition were not disclosed upon...
The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a combination that’s dragging on the performance of firms like Diageo, which just lost its CEO. Finding new customers is an imperative.
Heineken U.K. has found one way around that problem — it’s been using a blend of contextual targeting and attention metrics to diversify its media...
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Connected TV may be the future of TV, but its primary ad product is pretty traditional: 15- and 30-second mid-roll spots that would look right at home on TV screens topped with rabbit-ear antennae. But that is changing — and needs to.
“What people aren’t doing is understanding the rules of engagement of every platform and developing agnostic to the...
Last week, it was announced that The Trade Desk will join the S...
Related Insights
Business of TV Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
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Earlier this year, eMarketer predicted that year-over-year growth in U.S. CTV media budgets would reach 17%, surpassing $33 billion, with the acceleration in ad spend finally exceeding the increase in...
Brands’ pullback from diversity and equity marketing has hit marginalized creators directly in the pocketbook, four creators told Digiday.
It’s no secret that the advertising world has moved away from DEI messaging in the wake of the 2024 presidential election. As brands from Target to Harley-Davidson scale back or remove their DEI programs in 2025, they are signing fewer influencer or creator...
Kaveri Camire, CMO, DXC Technology
Marketers are living in an era of technological disruption — a pivotal moment that is challenging every business, department and executive to rethink what’s possible and prepare for what’s next.
AI is affecting both work and society by redefining how people learn, adapt, generate ideas and make decisions. And it is reshaping the marketing playbook by...
They say a watched pot never boils. That isn’t stopping media agency buyers from keeping a close eye on the ad spend flowing to streamers as this year’s TV upfronts season approaches the finish line.
By some counts, we’re on the cusp of streamers like Netflix and Amazon, alongside a bevy of FAST channels, nabbing half the dollars on the table — a significant tipping point. By others’ estimates...