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The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres.
That’s the opinion of several Digiday sources consulted in the days since the May 14 announcement, with some wondering what the second-order impact, or opportunity for...
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Upfront Week is over; let the upfront negotiations begin. Sorta.
In the past, last week’s Upfront Week presentations by TV and streaming ad sellers would be swiftly followed by the start of the annual haggle with advertisers and their agencies. But the TV and streaming ad market has become more of an always-on marketplace.Continue reading this...
Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging.
One year in from the launch of Google’s AI Overviews, adoption of AI-assisted search tools has led to the rise of so-called “zero-click search,” meaning that users terminate their search journeys without clicking a link to a website.
“People don’t search anymore. They’re prompting...
One year after the launch of Google’s generative AI search feature, AI Overviews, publishers are recalibrating.
One publisher is rethinking its SEO strategy, backing away from optimizing content for long-tail search queries. Another is reinvesting in exclusives, scoops and breaking news — prioritizing urgency over evergreen stories. A third is actively working to reduce its reliance on Google...
OK, ad marketplace — media buyers, marketers and all associated media players — what you just experienced this past week wasn’t an upfront. It was a sportsfront.
Sports content, both live games and all manner of shows around sports, dominated the upfront presentations like no other source of programming. From new NBA and NFL rights holders, to sports-themed series, to Michael Jordan returning...
After more than two decades in the holdco machine, Marcy Samet knew that striking out on her own likely meant a one-way ticket. For years, the industry ran on a reliable cycle: execs left bloated networks, built indie shops then cashed out by selling right back into the machine. But that cycle’s losing steam. The exits keep coming but the re-entries aren’t always part of the plan anymore.
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Jimmy Fallon greeted the crowd at what he called “the NBA upfront” before correcting himself at the NBCUniversal upfront presentation on May 12. He had it right the first time.
Sports has played a primary role in TV networks’ and more recently streaming services’ upfront shows for years. But this year it was the show and is expected by agency executives to dictate the upfront marketplace to a...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...