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This story was originally published on sister site, Modern Retail.
Category managers who work with Kroger, you’ve got mail — from an AI agent.
Kroger Precision Marketing Powered by 84.51°, the newly combined division of Kroger that houses its data science and retail media divisions, has launched a weekly AI-generated insights report for brands called Agent Monday. The customizable emails...
The European Union has published its Digital Omnibus proposal — a bundle of updates meant to simplify Europe’s digital rulebook and remove some of the complexity that has built up since the General Data Protection Regulations (GDPR) and other tech laws came into force.
The Nov. 19 update has been dubbed a “simplification package,” and includes fundamental changes that will affect how data can...
To see where the value is concentrating in any industry, follow the acquisitions. In the creator economy, it is gravitating toward software that standardizes how brands find and work with creators. The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story.
Agentio CEO Arthur Leopold made that clear this...
It started with a standing desk and a Beyoncé lip sync.
That was the viral video Bashel Lewis posted to his TikTok account in April that got him thinking about leaving his full time marketing gig at Nielsen to become a content creator.
“Everyone from Universal to Hulu to every brand you could think — Mama Tina [Tina Knowles], Gayle King, CBS posted this stuff,” said Lewis, a New York City...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...