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For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility.
“Look” being the operative word. Nothing’s guaranteed but there is momentum. MNTN’s splashy debut on the New York Stock Exchange last week didn’t just grab attention, it lit a signal flare. Priced at $16 a share on May 21, the company hit the market with a $1.2 billion...
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less.
This year’s finalists stand out for their bold innovation, measurable impact and deep connection to the audiences they serve. Each has harnessed data to shape strategy, delivered campaigns that...
Ad spending held steady in Q1, but the rest of the year is shaping up to be a far murkier story.
With companies adjusting earnings forecasts and the upfront market losing steam, the signs are clear: Advertisers are easing off the gas. Blame the tariff effect, or more precisely, the anxiety they’ll get steeper and hit harder than expected. In an already fragile economy, even the boldest...
These agents will do everything, if they’re built on Google systems can it tweak them to help Google?
Robert Webster, TAU Marketing Solutions
Alphabet’s AI advancements continue to wow Wall Street, but they’re raising eyebrows with regulators in Washington, D.C., and last week’s launches at Google Marketing Live should cause advertisers on Madison Avenue to reserve judgment.
Despite...
When programmatic media buying first started heating up in the early 2000s, it promised scale, efficiency and more precise ad placements. But some of that promise has worn off. Programmatic marketers are weary, wading through an opaque web of ad tech middlemen, questionable inventory quality and murky measurement. Marketers are now looking at retail media networks with a similar sense of caution...
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Google’s traditional search business is transforming for the AI era. Last week’s roll-out of AI Mode in the U.S. enables people to replace the traditional search engine results page with one that more closely resembles an AI chatbot. It’s a far cry from the days of 10 blue links.
“We are certainly far beyond those days,” said Dan Taylor, vp of...
No apocalypse yet: Google’s March core update has brought manageable search traffic dips for some publishers, with AI Overviews dragging and Discover picking up some slack.
Google’s rollout of its generative AI search experience, AI Mode, in a new tab last week has stoked referral concerns, but for now, search traffic remains relatively stable, according to four publishing execs.
Referral...
Over the past two years, clipping has quietly become a staple in some advertisers’ media mix.
The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, livestreams or YouTube videos on social media platforms, to boost the original content’s audience or promote a brand. Originally, the technique was championed by larger content creators, who paid...
Ad spend is under more scrutiny than ever as economic headwinds pressure marketers to stretch budgets, making every dollar count. Marketers are scrutinizing their ad spend more closely than ever and pressuring retail media partners for incrementality, a metric beyond return on ad spend (ROAS) to determine if the RMN media buys are paying off. That includes RMN partners like Lowe’s Media Network...
The bull case for OpenAI to build an ads business just got a lot more real.
The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI could become as ubiquitous as the smartphone.
But moonshots like this aren’t cheap....