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While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot in an otherwise gloomy financial picture.
In its Q1 2025 earnings call last week, Target reported net sales of $23.8 billion, down from $24.5 billion during the same period last year. The slump comes amid mounting headwinds: consumer pullback,...
GroupM’s rechristening as WPP Media last week was intended to answer questions posed by clients, staffers and industry critics about the future of what was once the industry’s largest media investment house.
But beyond the sizzle reel, question marks remain over what’s actually changed — and whether this is the end of WPP’s long-running quest to turn the ship around, or just the latest chapter...
In 2025, advertisers’ Pride Month spending has cratered — and LGBTQ+ creators and influencers are feeling the squeeze.
Brands and marketers have been reconsidering their support of gay pride since 2023, when Bud Light’s Pride campaign sparked an uproar — and boycotts — among elements of the political right by sponsoring transgender influencer Dylan Mulvaney. Since then, brands have grown...
In today’s tech lexicon, slapping “AI” in front of a problem, or a product, is the fastest way to make something old sound new, whether it’s clickbait, content farms, or a decade-old dashboard with a fresh coat of hype. The same can be said for AI slop — a term that seems to have gradually gained traction among media and marketing professionals over the last six months/year.
Nevertheless,...
It finally happened: The New York Times signed an AI licensing deal. Not with Perplexity, or Google — and definitely not with OpenAI or Microsoft — but with Amazon.
The agreement will allow Amazon products, like Alexa speakers, to use summaries and short excerpts from NYT stories and recipes, as well as to incorporate this content in the training of its proprietary AI models.
It’s a sign of...
Patrick Roman Gut, svp, head of new business, Adstra
Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for the concept of identity has long been advertising. Marketers were the first to demand real-time resolution of individuals across platforms, devices and environments. That pressure forced innovation...
For years, Amazon’s advertising playbook was all about keeping advertisers in-house — using its data to target shoppers within its own ecosystem. Now, it’s shifting gears, urging advertisers to take that data on the road to reach those same people, or ones just like them, elsewhere.
The shift isn’t exactly a surprise. Its ad chief has been signaling the suggested strategy for a while, and...
Even without the Olympics or a major soccer tournament to tide sports fans over this summer, marketing investment in sports continues to rise.
In the U.S. alone, brand sponsorships of major teams in the NFL, NHL, NBA, MLB and MLS amounted to $7.6 billion in 2024, a 12% increase on the previous year, according to a report by market research firm Sponsor United.
“Brand marketers are realizing...
This article was first published by Digiday sibling, Modern Retail.
As brands recalibrate their marketing budgets amid a tough economy, they’re trying to get the most bang for their buck this summer.
While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention ahead of bigger sales periods like the back-to-school...
Accenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company Accenture’s corner office as vice chair. Droga, considered by many to be one of the last of a generation of creative agency leaders, is being replaced by Ndidi Oteh, who’s been running Accenture Song’s Americas unit for the last 17 months but is a longtime Accenture vet.
The...