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Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take a cut. Then they decided to work with advertisers, a move that never sat easily with the publishers who built their ads businesses on them.
The contradiction was obvious. An outfit meant to push prices up for sellers was now courting buyers trained...
Omnicom began absorbing its former rival Interpublic Group (IPG) this week with a swath of redundancies up and down the org chart.
Among the 4,000 people cut loose across the globe were Susan Credle, global chief creative officer of FCB until last year and most recently global creative advisor for IPG, and Eileen Kiernan, previously the global CEO of IPG Mediabrands (Kiernan didn’t respond to...
In early 2025, Criteo entered a new chapter, with its current CEO, Michael Komasinski, taking the reins as the fourth chief executive of the company in its 20-year history — a sign that investors expect bold strategic recalibration for the Nasdaq-listed outfit.
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Life Beyond the Cookie Criteo: ‘We no longer plan our business around the deprecation of third-...
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.
Market check
Paramount’s and Netflix’s WBD bids, Disney’s CEO frontrunners and more
Market check
The third quarter in a non-election year is typically a tricky time for TV and streaming advertising businesses. People...
As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5.
During the period from late December to mid- or late January, also known as Q5, many advertisers go dark after shipping deadlines have passed. Meanwhile, consumers are in discovery mode — scrolling on their mobile devices and spending their holiday money.
Savvy advertisers are taking...
Payment frictions continue to undercut the creator economy’s growth.
Creators continue to wait too long to get paid, according to several ad execs interviewed for this story. What should be routine disbursements can slip from days into weeks and whatever finally shows up has already been thinned out by an expanding chain of middlemen — agencies, platforms and financial processors — each taking...
This story was originally published on sister site, Modern Retail.
Carter’s new CMO, Sarah Crockett, has led marketing efforts at a number of consumer brands including DSW, Dickie’s, Backcountry and Burton Snowboards.
But when she joined the 160-year-old children’s apparel brand this summer, she was attracted to the opportunity to get real about parenting and childhood. Some of that shows...
Having hosted its fifth upfront last month, U.K. retailer Tesco, is on a mission to change how advertisers perceive Tesco Media — its retail media arm — in a bid to take more ad dollars across media plans.
Nick Ashley
Digiday caught up with Tesco Media’s client development director, Nick Ashley, to talk through why the company hosted its latest upfront, the importance of measurement and...
After months of increasingly public friction over transaction IDs (TID), request duplication, and the broader transparency rift roiling in programmatic advertising, the IAB Tech Lab is preparing to corral the industry’s most entrenched parties.
The upcoming Programmatic Governance Council, debuting on Dec. 10, is being pitched as a reset point: a forum where agencies and publishers — not only...
Newsweek is developing an AI-powered homepage, modeled after Google’s AI Mode search experience, as part of a broader partnership with Google Cloud.
The goal is to create a more conversational, AI-driven homepage that will function more like a utility for users, boosting time spent on-site and helping counter the drop in search referrals, according to Bharat Krish, chief product officer at...